Established in 1988 in Manchester, Gio Goi was born from the club culture of the late 80's. With a huge presence on the rock scene, Gio Goi clothing quickly became the label to wear by leading 'indie' artists such as Pete Doherty and Liam Gallagher. Today, their unique styles and innovative designs provide a stylish brand for both men and women, with a great range of t-shirts, jackets and accessories.